Long reads – Page 238
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Analysis & FeaturesSly's bread: Warbies is bread's biggest advertiser
Bread & baked goods biggest spenders cut back ad spend to £9.7m… despite a certain A-list arrival
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Analysis & FeaturesBread gets a rise out of free from as c-stores stock up
Bakers and retailers are jumping on the free-from bandwagon, but who’s rising the fastest?
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Analysis & FeaturesM Kitchen Sticky Toffee Sharer: acid test
New to the Morrisons Kitchen Really Good Puds sub brand, this chilled dessert serves two for £1.99
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Analysis & FeaturesThe winners of the 2015 Marketing, Advertising and PR Awards
We reveal winners of 2015 Marketing, Advertising and PR Awards
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InterviewsAndrew Thornton on food waste, the living wage and Booker
Budgens retailer Andrew Thornton becomes the first independent retailer to guest edit The Grocer
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Analysis & FeaturesUncle Ben's Pearl Wheat, Quinoa & Wholegrain Rice: acid test
This microwavable Pearl Wheat, Quinoa & Wholegrain pouched product is one of five in a range
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Analysis & FeaturesSpeciality & Fine Food Fair round-up
Here we offer a round-up of some of the innovative products on show at this month’s Speciality & Fine Food Fair….
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Analysis & FeaturesSwitch the Lights: how you switched on to The Grocer's campaign
It’s 10 months since The Grocer launched its Switch the Lights campaign – and take-up of LED lighting has been impressive
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Analysis & FeaturesSustainability: how fmcg can help save the world in 17 steps
Following years of fierce debate, the UN has agreed 17 sustainability goals – and fmcg looks set to play a key role
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Analysis & FeaturesConfectioners aren't alone in cutting guilt lane offers
The latest data from Assosia shows confectionery brands aren’t the only ones shifting promotional activity away from so-called ‘guilt lanes’
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Analysis & FeaturesCarry on chaos? How the carrier bag charge will affect England
Will 5 October really herald a meltdown at the tills? Or is it a chance for retailers to give something back?…
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Analysis & FeaturesThe OC&C Top 150 index 2015
Sales and profit growth has slumped, the latest OC&C Index for The Grocer reveals, but own label is finding its way
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Analysis & FeaturesQuaker Oats Goji & Blueberry Granola: acid test
Quaker Oats made a major push into granola this summer, rolling out three ranges…
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Analysis & FeaturesAsda Vanilla & Caramel Fudge Kit: acid test
This kit is part of Asda’s Great to Bake Country Fair range, which also includes a Chocolate Chunk fudge kit
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InterviewsJason Tarry: 'Work to do but Tesco reset is on track'
Softly, softly: how chief product officer Jason Tarry is resetting Tesco
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Analysis & FeaturesVan man Mike Greene itching to get My Local on the road
The entrepreneur is confident simple changes to layout and ranging can work wonders for the stores whatever the locations
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Analysis & FeaturesWaitrose keeps foot down on promotional accelerator
Last week Waitrose surprised many industry experts when it revealed its operating profits were up 0.6%
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Analysis & FeaturesConviviality: a Booker for the drinks trade?
£1.1bn merger creates on and off-trade giant but execution is key
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Analysis & Features10 Things You Need To Know About... Hot Beverages
Break out the china, because for the latest in our series of digital features, we’re lifting the lid on the British hot beverages market. So why won’t a cup of builders tea cut it anymore?
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Analysis & FeaturesBy George! 80% of coffee pod drinkers stick to official brand
Revealed: Brits are coffee pod snobs, with only 20% willing to use third-party pods in their machines





