Long reads – Page 254
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Analysis & FeaturesFamily tubs left on shelf as premium ice cream booms
It can’t only be down to the weather. So why has the ice cream tub market crashed 4.9% in volume in the past year?
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Analysis & FeaturesCreative challenge: can ice cream sell in any weather?
Ice cream consumption is stuck in the summer. We asked design agency The Partners to create some year-round concepts. Here’s what they came up with…
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Analysis & FeaturesIce cream brands serve up an extra large scoop of ad spend
Spend on traditional ad space by ice cream players has more than doubled. So what are they splashing the cash on? Is it paying off?
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Analysis & FeaturesIce cream brands get social with NPD sneak peeks
Haagen-Dazs and Ben & Jerry’s top the social list by using Facebook to showcase innovation, according to our analysis…
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Analysis & FeaturesHow the bacon and sausage category is aiming to drive up sales
However well the two go together, bacon and sausages are experiencing contrasting fortunes…
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Analysis & FeaturesFish can be a winner in innovative and tasty new formats
Shoppers may not be ready for a whole octopus in a can but they are hungry for fish and seafood innovation
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Analysis & FeaturesPrices for pineapples at highest since 2012
European importers are currently paying £12.38 for 11kg of Costa Rican pineapples - up 70% on a year ago and the highest since their August 2012 peak
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Analysis & FeaturesBrands growing faster than own-label for first time since 2011
Sales of branded products are growing faster than own label for the first time in four years…
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Analysis & FeaturesIceland Slimming World Curry: acid test
Iceland teamed up with Slimming World in February to launch a range of 10 frozen ready meals
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Analysis & FeaturesSunbites Crackers & Dip: acid test
PepsiCo-owned Walkers this year extended its growing Sunbites bagged snack brand into the savoury biscuits market…
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Analysis & Features10 things you need to know about… home baking
We’ve been baking with the sector’s biggest brand, cooking up new concepts with creatives, crunching the sales figures and much more for our latest digital feature, on the home baking market. Put the kettle on and tuck in…
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Analysis & FeaturesThe Grocer Supplier of the Year Awards 2015
Buyers aren’t easy to please. Indeed they’re often trained not to praise. But here are the suppliers they’ve most liked wo…
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Analysis & FeaturesOwn-label prices falling twice as fast as brands
“Although brands have been reducing prices for longer, own-label prices are now falling more quickly,” says IRI strategic insight director Tim Eales
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Analysis & FeaturesThe Bake Off effect: nearly half of Brits bake weekly
Mary Berry and Paul Hollywood influence more men than women, our exclusive poll reveals…
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Analysis & FeaturesBuyer Q&A: ‘let your product do the talking’
Just how great is the Bake Off effect? How should brands pitch? What’s in store for 2015? Find out here…
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Analysis & FeaturesBrands splash out on NPD as bakers develop unusual tastes
From sour strands to lavender essence, brands are hoping a raft of NPD can breathe life back into the category…
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Analysis & FeaturesCrumbs! Discounters steal a slice of home baking
Aldi and Lidl are whipping up a storm in home baking, leaving the mults to pick up the crumbs
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Analysis & FeaturesCreative challenge: how can home baking man up?
Mix a dash of protein, a bulk load of convenience and sprinkle with humour and you’ve got the perfect recipe to get blokes baking…
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Analysis & FeaturesTop 10 global launches: from protein pancakes to mug cake
With the help of Mintel, we’ve rounded up 10 of the hottest home baking products from around the world, from a biomolecular cooking kit to pink camouflage cake. Tuck in!
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Analysis & FeaturesGrowth isn't cheap: biggest baking brands double ad spend
From duelling cake decorations to Judas Priest pastry rolling - here’s our pick of home baking’s best ads…