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Long reads – Page 255
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Analysis & FeaturesWaitrose Love Life Beef Feijoada Soup: acid test
Launched as part of Waitrose’s Love Life range of healthy, low-fat recipes, this soup is based…
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Analysis & FeaturesInterview: Peter Hajipieris, director for corporate social responsibility, Iglo Group
Birds Eye owner Iglo Group has pledged to roll out the Marine Stewardship Council (MSC) blue ecolabel on all its wild fish products across Europe by the end of 2015.
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Analysis & FeaturesWall's Gingerbread Sandwich: acid test
The ice cream sandwich is a popular format in some European countries, and Unilever is looking…
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Analysis & FeaturesTransformation of the Year: United Biscuits
Bet you thought it was the cute pets that did it for sales of McVitie’s Digestives?…
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Analysis & FeaturesOils: feeling the heat on price as Aldi and Lidl win sales
Talk about a double whammy. With olive oil brands under mounting pressure to promote harder as the supermarkets…
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Analysis & FeaturesPersonal care: Trend for Hollywood smiles boosts value in oral care
Hollywood smiles are so hot right now, as they might say in Tinseltown…
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Analysis & FeaturesCooking sauces: More losses than gains for big names
Everyone loves Homepride, according to this year’s ads to mark the birth of the brand 50 years ago…
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Analysis & FeaturesSex care: sales of condoms and lubes grow, but toy sales fall
Size matters in sexcare… pack sizes, that is. Supermarket condom sales have surged…
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Analysis & FeaturesTop campaigns 2014: how to get ahead in fmcg advertising
When advertising in the ultra-competitive grocery sector, the growing importance of digital – and the growing expectations…
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Analysis & FeaturesFresh meat & fish: Aldi & Lidl making mincemeat of competition
The discounters have made a major play for meat and poultry over the past year – with Aldi’s stunt…
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Analysis & FeaturesHot beverages: premium teas and coffees take growing share
The past year has been a year of contrasting fates for hot beverages. While topline figures for the sector have been under…
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Analysis & FeaturesYoghurts & desserts: Greek-style NPD helps boost growth
The ‘war on sugar’ has made life rather uncomfortable in yoghurts and desserts at times this year…
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Analysis & FeaturesCarbonates: Pepsi wins battle of low-sugar drinks as Coca-Cola bottles it
War on sugar sees carbonates targeted while sports and energy drinks are let off scot-free… for now…
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Analysis & FeaturesCereals: perfect storm proves a real cereal killer
It’s crunch time for cereals. A perfect storm of deflation, changing consumer habits, the ongoing sugar debate and a lack …
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Analysis & FeaturesHousehold: posh brands clean up in household category
The household aisles in the supermarkets are under fire, with discounters and pound shops rounding on the sector…
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Analysis & FeaturesOTC: flu remedies catch a cold in mild winter
It’s not just the kids who will be praying for a white Christmas this year…
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Analysis & FeaturesSnacks: Walkers Pops boom in slow sector
The bagged snacks sector is a conveyor belt. As soon as a new product rolls on to retailers’ shelves, another starts to fa…
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Analysis & FeaturesConfectionery: Kinder Magic trumps even CDM's strong growth in confectionery as chocolate sales divide
Mars and Nestlé execs could be excused for feeling a little bitter at the success of their rivals in 2014…
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Analysis & FeaturesLaundry: Comfort flies as sector goes soft on scents
Brits bought 12 million fewer kilos of detergent from the supermarkets in 2014, a fall of 3.6%…
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Analysis & FeaturesSoft drinks: bottled water sales boom while squash and cordials plummet
One of the biggest stories from last year’s Top Products Survey was the phenomenal growth enjoyed by bottled water….