Long reads – Page 292
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Analysis & FeaturesFruit Juices
The first drink in this category ever to score the maximum 50 points in consumer tests…
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Analysis & FeaturesHam Slices
Lidl’s 200g selection looked “attractive and luxurious”, according to consumers.
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Analysis & FeaturesHome Baking
This £1.30 ready-made and rolled dough also won plaudits for being easy to use.
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Analysis & FeaturesIce Cream & Frozen Yoghurt
Vibrant packaging and tasty, on-trend flavours impressed judges of this frozen yoghurt.
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Analysis & FeaturesJams, Spreads & Honey
Just the name of this sauce had many consumers declaring they would buy this.
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Analysis & FeaturesMediterranean Chilled Ready Meals
The colourful appearance of this 800g paella attracted consumers.
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Analysis & FeaturesChilled Pâtés & Spreads
Tesco’s £1.50 pâté delivered “excellent flavour and texture”.
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Analysis & FeaturesChilled Pizza
Tesco’s £4.50 400g chilled pizza offered novelty as well as broad appeal.
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Analysis & FeaturesChilled Snacks
Royal proportions and packaging that showed the product in all its glory.
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Analysis & FeaturesChocolate Confectionery
Consumers found the mousse filling in this £1.45 block bar innovative.
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Analysis & FeaturesCoffee & Hot Chocolate
Consumers were attracted to this coffee by the premium packaging.
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Analysis & FeaturesCondiments
Our consumer panellists weren’t particularly impressed with the packaging of Lidl’s mustard…
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Analysis & FeaturesContinental Hard Cheese
A great Parmesan at a great price, said consumer panellists.
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Analysis & FeaturesCrackers
A very impressive 80% of consumers said they were likely to buy these before trying.
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Analysis & FeaturesCrisps
The sophistication of Lidl’s recipe for these crisps impressed our experts.