All Marketing articles – Page 264
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NewsWyke scales up with 'team effect' rebrand
Wyke Farms is rebranding its portfolio in a bid to give it critical mass - and boost sales more than…
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Analysis & FeaturesUp close and personal
Clubcard and Nectar showed the potential of data mining. Now retailers are taking things to the next level.
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NewsBirds Eye chargills get bright new look
Birds Eye is revamping its frozen poultry with new packaging, improved recipes and new variants. The company is adding…
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NewsFruit Shoot returns to shelves in time for term after £25m recall
Britvic is set to launch a multimillion pound marketing blitz for Fruit Shoot, which went back on sale this week after…
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Analysis & FeaturesThe Dairymen 2012: Sports and milk
The Grocer speaks to sports experts about selling the white stuff…and commissions its own bottle design…
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NewsEylure celebrates birthday with 1960s lashes range
False eyelash specialist Eylure is celebrating its 65th birthday with a new range of retro lashes. The Anniversary…
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NewsKraft in £200m advertising review ahead of Mondelez move
Kraft Foods has sparked a new scramble in ad land after announcing a review of its £200m European advertising outlay.
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NewsRed Tractor slapped down for 'high welfare' pork claim
Red Tractor can no longer claim Red Tractor pork is “high-welfare pork”, after the ASA upheld complaints from animal…
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NewsNew soups from Baxters in October
Baxters is revamping its soup range for this winter with the launch of five flavours, improvements to 14 recipes and new…
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NewsWarburtons gears up to tackle bread nutrition 'myths'
Warburtons is planning to launch a major new marketing drive based around the nutritional benefits of bread…
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NewsBirds Eye hash brown/waffle combo
Birds Eye has mixed two of its popular lines together to create Hash Brown Waffles. Potato Waffles and Hash Browns…
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NewsExtra Crunchy crisps get image update
Walkers has revamped its Extra Crunchy crisps range and added two new flavours to the line. The packs have gained…
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NewsGoodfella's revamps thin pizza range as Superiore
Northern Foods is continuing its efforts to boost its Goodfella’s pizza portfolio with a revamp of the Flatbread pizza range…
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NewsKavli launches Primula Pods to target school lunchbox market
Kavli is targeting the back-to-school market with the launch of a new kids’ snacking sub-brand, Primula Pods…
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NewsTideford Organics to overhaul its line-up
Soups and sauces supplier Tideford Organics is rebranding and expanding its range next month…
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NewsJellus vodka courts wider market
Halewood International is looking to roll out a flavoured vodka range to the wider off-trade after a trial launch with Asda…
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NewsWessanen UK to 'build momentum' with commercial and marketing hires
Dutch giant Wessanen has hired a marketing director and commercial director for its UK business…
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NewsKraft aims to halt choc bar decline with NPD
Kraft is hoping to stem decline in the countline and sharing bars markets with new Cadbury Dairy Milk products…
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NewsHeinz will engrave shoppers’ names on Five Beanz
Heinz has launched a Facebook campaign giving consumers the chance to have their name engraved on a bean. The push…
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NewsButterkist relaunches popcorn range
Tangerine Confectionery is hoping for a blockbuster performance from Butterkist as it looks to make it the popcorn…