What was your first-ever job? I worked for my mum in a shop selling instant photo enlargements and frames.

What was your worst job interview? Luckily I’ve not had too many, but I remember going for a sales job at Sandhurst military academy and having to do a roleplay that didn’t exactly go as planned. We all ended up in fits of laughter. I didn’t got the job.

What was the first music single you ever bought? Bad by Michael Jackson on vinyl. I thought it was the best song in the world and I’m still a fan today.

How do you describe your job to your mates? I spend my days speaking to people and seeking out business opportunities in the shape of fantastic quality, discount household products.

What is the most rewarding part of your job? Seeing a product through from concept to store. It’s exciting to discover what I believe is a great product and then see that retailers agree and put in on their shelves.

What is the least rewarding part? Long-winded paperwork. There’s quite a lot of it sometimes.

What is your motto in life? Push yourself - the next thing will be better than the last and you never know what’s around the corner.

If you were allowed one dream perk what would it be? I travel a lot both for business and pleasure so a private jet would be nice.

What’s your favourite movie and why? Pulp Fiction. I must have seen it over 50 times at university. It’s a cult movie that’s aged really well and now every time I see it I’m reminded me of all those carefree times!

Do you have any phobias? No, which is lucky as my wife is petrified of spiders.

If you could pick a celebrity to join your staff who would it be and why? Peter Jones, He has a great way of developing ideas and making things happen. I like watching him on Dragons’ Den as he always gives the contestants a chance and asks as many questions as he can.

If you could change one thing in the grocery industry what would it be? I would improve the growth opportunities for smaller brands. The big brands have so much power that they control a lot of the retail structure and leave little space for the small brands to make their mark.

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