The UK smoothies and freshly squeezed juice market has grown to £119m, according to manufacturer Orchard House. Its Freshly Squeezed Juices Report, which looks at market volumes and values and future trends, reveals growth of 143.3% for smoothies last year, with freshly-squeezed juice showing 7.9% value growth. But it says there is still widespread confusion among consumers as to how freshly-squeezed juice differs from other juices and why it costs so much more.
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