Arla Foods aims to harness the appeal of Lurpak brand ambassador Douglas with a limited edition toast rack pack offer from September 1. The packs, which follow last year's Douglas butter dish offer, are priced at £3.19 and include two 250g packs of Lurpak Slightly Salted and money off vouchers for Lurpak and Hartley's Original Jam. The offer is supported by a three week £1m TV ad campaign featuring Douglas, together with the the voice of Penelope Keith. These kick off on September 1. {{P&P }}

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