CSR sometimes occupies a strange nether-realm between hippy-drippy hug-a-dolphin stuff and cold-blooded PR.
Tesco's head of being nice and not ruining the environment, Josh Hardie, was living the CSR dream for real last week by plunging headfirst from the roof of the O2 arena, raising a whopping £40,000 for cancer charity CLIC Sargent.
It was the O2's first-ever abseil, although Blogof vaguely remembers James Bond doing something similar (minus the ropes) in The World Is Not Enough.
Tesco's head of being nice and not ruining the environment, Josh Hardie, was living the CSR dream for real last week by plunging headfirst from the roof of the O2 arena, raising a whopping £40,000 for cancer charity CLIC Sargent.
It was the O2's first-ever abseil, although Blogof vaguely remembers James Bond doing something similar (minus the ropes) in The World Is Not Enough.
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