Expert's verdict: 7/10 ?The TV advertising for Babybel is strong so I think this will be enough to draw people into trying the different variants, such as the Emmental variety. Saying this, though, Continental cheese doesn't appeal to everybody and you either love it or hate it. I think this will appeal for picnics and I can see kids putting it in their lunchboxes. I don't think it tastes particularly sweet and nutty, but it does taste as I'd expect Emmental to taste, which isn't unpleasant. Nigel Ashton, category controller, Nisa-Today's Consumer's verdict: 5/10 ?It looks like a good product for picnics and lunchboxes. I thought the flavour was quite mild, a bit fruity and very sweet, so I'm not sure it is adding any cheesy interest to the category. It's not really that different from the original Babybel flavour - it would be good to offer kids something more interesting and mature. I wasn't that much of a fan of the flavour myself, but I think my kids would probably like it as it's very sweet. The salt content isn't flagged up on the packaging, though, and this is something I always look at, and I think a lot of mums do too. Naomi Marks, mum of two, Brighton A year down the line... Indigo Company: Vimto Soft Drinks Launch price: 69p per bottle Today's price: 69p per bottle Acid test verdict: 3.5/5 Since Indigo was relaunched in April 2006 with an enhanced liquid formulation, the product has performed well, recapturing the market in Northern Ireland and achieving a UK-wide listing in Waitrose stores, according to Vimto Soft Drinks. It is also available through wholesale. Key plans include focusing on distribution.

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