Company: Inferno
Rsp: £1.99
Competition: Heinz, Reggae Reggae, Branston


The consumer
First of all the label needs to be improved as it’s a bit on the dull side. As for the sauce itself, the taste is good, and garlic comes through as the strongest flavour. The label suggests the sauce is good with sausages and indeed it was.

I wouldn’t pour it on to shepherds pie, as suggested, but it got a thumbs up for burgers and kebabs. On the downside, the consistency was a bit watery, but on the upside, it looks homemade. Three stars (out of five)
Lynn Wilson, housekeeper, Ripon


The retailer
Does garlic make a spicy hot sauce? I think not, but this product had an overpowering taste of garlic and then an aftertaste of garlic. The ketchup itself was short on tomato. It is runny rather than thick and does not have the expected hot spicy kick the company name and label suggest. The gingham-framed label is dated, shelf space in this category is at a premium and I do not feel the sales of this product would warrant the space. Two stars
Cliff Frazher, trading controller, Nisa-Today’s


The Grocer
There’s a decent product in here trying to get out. Inferno has a good kick without being so hot that only Kevlar-mouthed jalapeño guzzlers could love it. But it’s let down by some seriously low-wattage packaging, which looks cheap and not very cheerful.

That’s not a good sign when it’s 70p more expensive than a similar-sized bottle of Heinz Fiery Chilli Twisted Ketchup. Consumers are more likely to enjoy this as a novelty at a mate’s barbecue than make it a fixture in their own kitchen. Three stars
Charlie Wright, web editor

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