Morrisons again leads the fascia chart with alcoholic drink promotions still highly prominent. Price promotions and bogof offers have been used extensively by Morrisons although its lead in the chart has been cut to under 10%. Tesco's rise up the chart continues as it takes second place, pushing Asda back to third. Sainsbury, Safeway and Somerfield all remain stationary. Alcoholic drinks dominates the top of the brand chart with three of the top five places although Nestlé has regained joint pole position as Stella Artois slips to fourth. New entries to the chart this week include Kellogg's, John Smith's and Persil. John Smith's made excellent use of floor stacks in both Morrisons and Sainsbury's while Kellogg's used a combination of multibuys and price promotions to secure space across numerous fascia. Just as in the brand chart, alcoholic drinks towers over all other categories with a lead of almost 25%. A wide variety of offers is available for alcoholic drinks across all fascias with no single brand responsible for this massive lead. Behind alcoholic drinks health & beauty has pipped soft drinks for second place, although a mere 2% separates health & beauty in second from frozen in fifth place. The one area in which alcoholic drinks does not dominate is the own label chart where it has fallen from the top spot right out of the chart this week. Meat has moved up the chart from fifth into first place with an increase of around 12%. Tinned fruit/desserts has replaced dairy in second spot as dairy also drops out of the top five. Elsewhere culinary and frozen swap places although they both remain around the 12% mark. l PromoTrack is produced for The Grocer by Logobrand on a weekly basis to highlight the key promotional activity in the top six multiples. For more details log on to its web site: www.highway42.com/grocer {{GROCER 33 }}

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