Morrisons remains at the top of the fascia chart for the second week running, extending its lead to six percentage points. Safeway has moved up from number three to number two with a surge of activity, forcing Asda down to third position. In Morrisons, alcoholic drinks continues to dominate along with a large number of promotions focused upon household goods. The bottom half of the chart is stable with no changes in positioning this week. In the category chart the top three remain the same as last week. These are alcoholic drinks at number one followed by household and soft drinks. However alcoholic drinks stands only five percentage points ahead of household, its lead having been reduced by half from last week. Health and beauty moves up one position to number four with the category dominated by buy one get one free promotions. The only new entry this week is cakes and biscuits coming in at number five. Stella Artois and McVitie's remain at positions one and two respectively, still with less than one percentage point between them. Coca-Cola and Mars have both moved up the chart this week with Mars making particularly good use of multibuy offers. Heinz, Cadbury's and Princes all move down the chart. This week's new entries are Kellogg's at number seven and Robinsons just sneaking in at number 10. In the own label chart alcoholic drinks retains the top spot closely followed by soft drinks which moves up from number three. There are two entries this week ­ household and cakes and biscuits which come in at numbers three and five respectively. Household is dominated by price promotions. l PromoTrack is produced for The Grocer by Logobrand on a weekly basis to highlight the key promotional activity in the top six multiples. For more details log on to its web site: www.highway42.com/grocer {{GROCER 33 }}

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