Heinz has added the first flavour-infused wet noodles to its Amoy Straight to Wok range in response to consumer demand for stronger-flavoured noodles.
The Chilli and Garlic & Coriander noodles will roll out across the major retailers later this month, with an rsp of £1.55 for a two to three-serving pack.
Senior brand manager Caroline Grimshaw said the brand had organised consumer research to learn that consumers wanted "more flavour from their noodles" in a healthy and convenient format.
The Chilli and Garlic & Coriander noodles will roll out across the major retailers later this month, with an rsp of £1.55 for a two to three-serving pack.
Senior brand manager Caroline Grimshaw said the brand had organised consumer research to learn that consumers wanted "more flavour from their noodles" in a healthy and convenient format.
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