Antony Worrall Thompson continues to grow the empire of grocery products bearing his moniker, with the launch of a range of environmentally friendly cleaning products.
The chef is looking to clean up with Fresh and Green, a brand he described as having all the power of traditional cleaning products but containing only completely natural ingredients.
The kitchen and hob ­degreaser, glass cleaner, stain remover, handbag-size stain remover, antibacterial handwash and antibacterial washing up liquid have listings in 140 Waitrose stores (rsp: from 99p to £2.49).
The range will be backed by TV ads later in the year.