Kelloggs is extending its breakfast repertoire with apricot filled All Bran Bites. The new downsized variant on All-Bran cereal doubles as a daytime dry snack option. Kelloggs said its research indicated consumers wanted to eat bran for its health benefits, but some found it bland and unpalatable. Apricot was chosen to jazz the Bites up as it is high in vitamins A and C and came out best in the research. There are no current plans to add other flavoured fillings to the range according to Kellogg. All-Bran apricot Bites are priced at £1.59 (425g). {{P&P }}

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