Rude Health launched two new vegetable-based bars last week in its first move outside cereals.

The Pumpkin and The Beetroot (rsp: 99p/35g bar) feature a blend of veg, fruit and nuts, are high in fibre and made using a gluten-free recipe without wheat or refined sugar.

Rude Health, known for its granolas, porridges and mueslis, has gained new listings this year to put it in all the big four retailers simultaneously for the first time.

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