GSK is relaunching its Aquafresh kids toothpaste range and rolling out a teething product.
The Aquafresh Milk Teether will launch into pharmacies and Sainsbury’s from the start of next month (rsp: £4.69). Toothpastes and new toothbrushes for three age stages will roll out across the trade.
Kantar Worldpanel research recently showed 36% of parents with children under 10 did not buy specific children’s oral care products.
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