Foodservice operator Aramark has struck a 10-year partnership deal with Jamie Oliver to develop exclusive food concepts and deliver them to workplaces across the UK, Ireland and the rest of Northern Europe.
Aramark and the Jamie Oliver Restaurant Group will collaborate on developing innovative culinary concepts, staff training and improving client productivity and wellbeing through nutrition.
The move will allow the Jamie Oliver brand to expand its presence in Aramark-managed retail and office environments.
“Our partnership with Aramark gives us an opportunity to expand our presence geographically in Northern Europe including the United Kingdom and Ireland where we already operate,” said Jamie Oliver Restaurant Group CEO Jon Knight. “Aramark’s mission of enriching and nourishing lives resonated with us, reflecting our own values,”
He added: “We look forward to working with Aramark and exploring opportunities to establish fully branded retail restaurants in multi-tenanted office and retail environments managed by Aramark.”
Aramark Northern Europe president Frank Gleeson said: “Together, we have an opportunity to create innovative culinary experiences that will revolutionise productivity and health in workplaces throughout Northern Europe. We serve hundreds of thousands of people in workplaces, schools and colleges every day, so we have a fantastic opportunity of working together where we can set the agenda for health and nutrition and have a real and lasting impact on people’s lives.”
The Jamie Oliver Restaurant Group confirmed in February that it had closed 12 of its 37 Jamie’s Italian outlets in the UK after the restaurant chain racked up £71.5m in debts.
The group operates a number of brands including Jamie’s Deli, Jamie Oliver’s Diner, Jamie Oliver’s Pizzeria and Jamie’s Italian.
Aramark works across business, education, healthcare, manufacturing and defence sectors throughout the UK.
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