Asda is expecting to sell 20% more persimmons this season, taking its volume sales to 1.4 million packs over the next three months.
The retailer said the fruit - which Asda sources from Spain - was becoming increasingly popular with consumers. “We’ve seen some really good growth on this line and have just had a record week, where we sold 160,000 packs,” said buyer Dean Hayden. “We’ve now overtaken kiwifruit this year, and in some weeks pineapple as well.”
Availability of the fruit was improving as growers in Spain planted more trees, Hayden added. “Over the next five years the volume of this fruit is going to increase dramatically.”
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