Asda will be adding some South American flair to its spring and summer food and drink range.
The retailer, which is set to introduce 600 new lines from March to August, will debut Brazilian Steak Pizza, Brazilian Chickpea Grill Burgers, Pina Colada Roulade and Tequila and Peri Peri Ribs to tap into the buzz surrounding this summer’s World Cup.
“We want to give our customers the hot flavours of South America while they’re watching the football in Brazil this summer,” said Asda brand director Adrian Mckeon, adding that it would also invest in Korean cuisine this year.
Despite competition from the discounters, Asda has no interest in simplifying its core ranges, Mckeon insisted.
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