Morrisons reclaims the top spot in the retailer chart, just pushing Asda down to number two. Much of the success of Morrisons is due to the wide variety of promotions featured in store using floor stacks and side stacks to great effect. Promotions on alcoholic drinks dominate the store dramatically, although the household and health and beauty categories are also strong. The remainder of the retailer chart is stable, with no movement at all in terms of position. In the category chart alcoholic drinks remains at number one while the rest of the chart changes. The lead of alcoholic drinks has, however, reduced by two percentage points for the second consecutive week. Household moves up one position to number two and features extra fill promotions sited on gondola ends. The only new entry this week is health and beauty which comes in at number five. The category makes particular use of multibuy offers, most specifically buy one get one free promotions. Stella Artois takes the lead in the brand chart for the second week but is under pressure from McVitie's, which has moved up to number two with a number of multibuy offers. Cadbury's also moves up the chart to take third place with the brand specifically focusing on price promotions. There are two new entries this week, Mars and John West at numbers five and seven respectively. In the own label chart alcoholic drinks reclaims the top spot surging ahead by seven percentage points. The remainder of the chart is very close, with only two percentage points separating positions two and five. There are two new entries, one of these is soft drinks, which comes in at number three, and the second is meat, which is at number five. l PromoTrack is produced for The Grocer by Logobrand on a weekly basis to highlight the key promotional activity in the top six multiples. For more details log on to its web site: www.highway42.com/grocer {{GROCER 33 }}

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