Panadol ActiFast is re-running its ‘Fast Lane’ TV campaign next week as it kicks off an Autumn advertising push.
The 30-second ad, which links the speed of life with the speed of pain relief that the brand offers, hits screens on Saturday (September 4) and will be followed in October by a two-week, six-sheet poster campaign at around 2,500 sites nationwide.
Both campaigns are part of a £1.5m commitment over the next quarter, said brand owner GlaxoSmithKline.
It said that, according to figures from IRI, the brand was currently outperforming the market with year-on-year growth of 6% compared with a market decline of 4%.
The 30-second ad, which links the speed of life with the speed of pain relief that the brand offers, hits screens on Saturday (September 4) and will be followed in October by a two-week, six-sheet poster campaign at around 2,500 sites nationwide.
Both campaigns are part of a £1.5m commitment over the next quarter, said brand owner GlaxoSmithKline.
It said that, according to figures from IRI, the brand was currently outperforming the market with year-on-year growth of 6% compared with a market decline of 4%.
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