Bandai will be launching a toy range to support a new Ben 10 series due to air this autumn.
TV show Ben 10: Omniverse, which will launch globally on Cartoon Network this autumn, is the fourth series to tell the adventures of Ben Tennyson - a 16-year-old boy whose watch-like Omnitrix device gives him the ability to turn into alien creatures. Ben and his new by-the-book partner Rook work together to beat the bad guys and explore the quirkier side of alien life while the mysterious Khyber the Huntsman is hot on their trail.
The brand, which has more than 350 licensees worldwide, is estimated to have generated $2.5bn in retail sales across EMEA and has sold more than six million action figures in the UK since launching here in 2007.
Among the Ben 10: Omniverse toys to be launched this autumn are 10cm action figures (rsp: £6.99), the Omnitrix (rsp: £24.99) and Rook’s truck (rsp: £24.99). The Bandai range will also include 15cm Sound Alien figures (rsp: £14.99), the 18cm Hyper Alien figure (rsp: £12.99) and a line of 5cm mini-figures.
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