Tangerine has expanded its Barratt brand with cats and dogs sweets similar to M&S’s Percy Pig lines.
Alley Cats and Hound Dogs are fruit-flavoured foam sweets with gummy ears in a range of flavours and colours (rsp: £1.25/170g bag).
To increase their appeal to parents, the sweets are made with natural colours and flavours and contain real fruit juice.
The “cool, streetwise” cat and dog characters will appear in ads later this year.
No comments yet