Barratt has unveiled a pipeline of NPD with the aim of luring younger consumers to the brand.
The products are: Wham Space Babies, Favourites Lollies, Foamojis, Wham Extreme and Favourites Jelly Beans.
Wham Space Babies are “super-sour and super-squidgy baby-shaped jellies in raspberry, apple, banana and strawberry flavours” (rsp: £1/130g).
Foamojis, meanwhile, comprise emoji-shaped gums and jellies in pineapple, orange, raspberry, strawberry, pear and lemon flavours (rsp: £0.75/100g).
Barratt has taken its Dip Dab, Refreshers, Fruit Salad and Wham flavours (its ‘Favourites’) into two new formats: jelly beans (rsp: £1/150g) and lollipops (rsp: £1/130g).
Favourites Lollies will also see the return of the brand’s Frosties flavour for the first time in five years.
Finally, Wham Extreme – a sour version of the traditional chew bar – will launch (rsp: 50p/25g).
Wham Extreme will hit shelves in March, followed by Favourites Lollies in April. Space Babies, Foamojis and Favourites Jelly Beans will roll into retailers in May.
Space Babies, Foamojis and Favourites Jelly Beans will be exclusive to discounters, while Wham Extreme will be available to all channels. Listings are yet to be confirmed.
Barratt also has NPD planned for autumn, which will further expand its offering of softer, gummy sweets.
“We have a huge amount of really exciting NPD, which will be hitting the market in the next few months and we are confident we have a range of fantastic products which will delight both those who love our existing sweets and those who are looking to try something new,” said Barratt marketing director Russell Tanner.
“As a business, we understand that innovation and invention is crucial to keep meeting our customers’ demands.
“Relevancy is key and we can clearly see that consumers are increasingly seeking out gums and jellies when buying sweets. We’re also seeing that demand for lollies is in significant growth too.
“That’s why we’re innovating to grow our presence in these spaces, an approach we believe will allow us to bring the distinctive and delicious flavours of our much-loved sweets to new audiences,” Tanner added.
It comes after rival Swizzels teamed up with Princes to launch a range of squash drinks inspired by its best-known confectionery brands earlier this month.
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