Fresh Marketing, the company behind Diva popcorn and Fuel granola, is launching a new popcorn brand.

The exporter has rolled out Bloom’s under new arm The Great British Popcorn Company, set up to bring products to the gourmet popcorn market.

Bloom’s was designed to represent the spirit of old-fashioned popcorn, and flavours include Sweet & Salty, Sesame & Salt and Hot & Smokey (rsp: 79p-99p/40g £1.79-£1.99/140g).

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