Booker is hoping to cash in on the exit of Huggies from the UK with a premium own-label line.

The Happy Shopper range is available from 24 June in five sizes and comes in price-marked packs (rsp: £3.29). It had been developed to fill the gap created by the departure of Kimberly-Clark’s core Huggies range, said a spokesman.

The nappy market has fallen 8.7% in value on volumes down 4.8%, driven by the brands [Kantar Worldpanel 52 w/e 12 May 2013].

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