Bpex has kicked off its search for the country's 'star sausage' the winner of which will be announced at British Sausage Week on 1-7 November.
Retailers, suppliers and manufacturers can nominate up to two 'star' sausages per manufacturer. There are also new categories for 2010 launches and for in-store butchery.
Keith Fisher, Bpex butchery and product development manager, said the competition, which would be judged by an as-yet unnamed celebrity, was "hugely beneficial" in boosting sales of sausages.
Retailers, suppliers and manufacturers can nominate up to two 'star' sausages per manufacturer. There are also new categories for 2010 launches and for in-store butchery.
Keith Fisher, Bpex butchery and product development manager, said the competition, which would be judged by an as-yet unnamed celebrity, was "hugely beneficial" in boosting sales of sausages.
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