The retailer chart remains relatively stable in terms of positioning this week with only Sainsbury and Safeway on the move.
Sainsbury shifts up one place to number four, pushing Safeway down to number five. Morrisons remains in the number one spot and is particularly strong on multibuy promotions. Alcoholic drinks and culinary both feature heavily in the store, with alcoholic drinks located on floor stacks.
The category chart shows little change: the top four continue in the same positions as last week.
Alcoholic drinks continues at number one, well ahead of any other category. Cereals comes in as a new entry at number five with a combination of price promotions and multibuy offers.
Heinz once again tops the brand chart but Kellogg's, which moves up to second place from number seven, begins to close the gap and Heinz now stands just five percentage points ahead. Walkers also moves up the chart by two places to come in at number six.
The chart is dominated by new entries of which there are seven.One is Nestlé which jumps into the chart in third place. The remaining new entries include Carlsberg, Fanta and Budweiser. Carlsberg and Budweiser both lean heavily toward towards multibuy offers.
In the own label chart soft drinks remains in the number one spot for the second consecutive week.
Culinary moves up one place to number two while last week's number two, cakes and biscuits, is forced down to fourth place.
Throughout the chart there are a large number of buy one get one free offers and the promotions are most commonly featured upon gondola ends.
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Sainsbury shifts up one place to number four, pushing Safeway down to number five. Morrisons remains in the number one spot and is particularly strong on multibuy promotions. Alcoholic drinks and culinary both feature heavily in the store, with alcoholic drinks located on floor stacks.
The category chart shows little change: the top four continue in the same positions as last week.
Alcoholic drinks continues at number one, well ahead of any other category. Cereals comes in as a new entry at number five with a combination of price promotions and multibuy offers.
Heinz once again tops the brand chart but Kellogg's, which moves up to second place from number seven, begins to close the gap and Heinz now stands just five percentage points ahead. Walkers also moves up the chart by two places to come in at number six.
The chart is dominated by new entries of which there are seven.One is Nestlé which jumps into the chart in third place. The remaining new entries include Carlsberg, Fanta and Budweiser. Carlsberg and Budweiser both lean heavily toward towards multibuy offers.
In the own label chart soft drinks remains in the number one spot for the second consecutive week.
Culinary moves up one place to number two while last week's number two, cakes and biscuits, is forced down to fourth place.
Throughout the chart there are a large number of buy one get one free offers and the promotions are most commonly featured upon gondola ends.
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