Top 15 brands advertised (by media) £k
Jan '00 - Dec '00 Total Press Cinema Radio Outdoor TV
Total 51,784 1,207 40 958 1,741 47,836
1 Weetabix 8,018 165 0 7 1,606 6,240
2 Corn Flakes 7,044 20 0 375 23 6,625
3 Crunchy Nut C/flakes 5,180 0 0 8 0 5,172
4 Special K 4,629 156 0 0 0 4,473
5 Shredded Wheat 3,989 0.2 0 0 30 3,959
6 Frosties 3,633 118 0 145 82 3,288
7 Shredded Wheat B/size 2,478 0.2 0 0 0 2,478
8 Honeynut Shredded W 2,467 0.2 0 0 0 2,466
9 Alpen 2,310 6 0 92 0 2,212
10 Shreddies 2,257 0.2 40 0 0 2,217
11 Fruit and Fibre 2,225 0 0 0 0 2,225
12 Special K Red Berries 2,072 230 0 0 0 1,843
13 All Bran 1,946 407 0 302 0 1,237
14 Honeynut Cheerios 1,820 0.2 0 0 0 1,819
15 Ready Brek 1,716 104 0 29 0 1,582
Top 15 advertisers (by media) £k
Jan '00 - Dec '00 Jan '99 - Dec '99
Total 72,058 84,844
1 Kellogg 34,538 39,955
2 Cereal Partners UK 17,863 19,921
3 Weetabix 14,142 16,110
4 Quaker Oats 4,314 6,925
5 W Jordan Cereals 1,161 1,193
6 Ennis Foods 17 708
7 Asda 13 0
8 Safeway 3 10
9 Heinz 2 2
10 JFK Partnership 2 3
11 Dailycer 2 4
12 Mornflake Oats 0.4 10
13 Scotbro 0.4 2
14 CWS 0.3 1
15 Doves Farm 0.2 0
All breakfast cereal advertising (by media) £k
Jan '00 - Dec '00 Jan '99 - Dec '99
Total 72,057 85,354
1 Press 5,196 4,571
2 Cinema 172 421
3 Radio 1,082 1,041
4 Outdoor 2,496 2,955
5 TV 63,111 76,366
Source for all tables and data: AC Nielsen MMS
My favourite breakfast cereal ad
Chris Fuller, head of marketing at Accantia Health & Beauty
Weetabix's Withabix and Withoutabix'
"I particularly love the Black Beauty execution which resonates with a number of other ad themes. This grand epic-turned--comedy is so misleading and unexpected it's really enjoyable. Neither aimed at children nor too obviously about health & fitness, Weetabix has managed to use humour to convey an Anything's possible Withabix' message and make the brand look younger and more appealing."
{{MARKETING - P&P }}
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