51 (54) Kenco
Sales: £127.7m (+7.6%)
Launched: 1923
Owner Kraft Foods says the growth of Kenco is down to the Starbucks generation having an appetite for premium coffee, and is now pushing Millicano, a particularly posh instant variant aimed at “lazy coffee lovers”.
52 (40) Silver Spoon
Sales: £126.1m (–11.4%)
Launched: 1972
Sour times at Silver Spoon, where sales value has plunged 11.4%. Revival hopes are pinned on zero-calorie sweetener Truvia, which awaits EU approval, but helped the US sweetener category grow 18% when launched in 2009.
53 (51) Kellogg’s Special K
Sales: £125.1m (–0.4%)
Launched: 1959
Kellogg’s is looking to revitalise Special K sales by reinforcing its association with healthy eating. It teamed up with Tesco to launch a free online weight management plan, offering access to tailored meal plans and tracker systems.
54 (52) Heinz Tomato Ketchup
Sales: £124.1m (+2.6%)
Launched: 1876
Despite a fairly quiet year for NPD, the barbecue summer – and the World Cup – helped lift sales last year. This month Heinz launches its first-ever limited-edition ketchup, bottling precisely 1,000,057 of the balsamic vinegar variant.
55 (69) Doritos
Sales: £123.7m (+20.7%)
Launched: 1994
Brand owner Walkers says Doritos was its star performer in 2010 – and with value up a whopping 20.7% and volume up 22.3% it’s not hard to see why.
One of the key factors behind this strong performance was the World Cup in South Africa. “The tournament provided huge incremental sales opportunities, particularly within sharing, as groups of friends and families came together to watch the games,” says Walkers marketing head Greg Lyons. “Brands like Doritos that resonate strongly with male consumers fared particularly well.”
The brand has run interactive marketing campaigns in 2010, including King of Ads and Doritos Late Night featuring musicians Rhianna and Professor Green. These “really engage with consumers and allow them to participate in great entertainment experiences in their own homes,” claims Lyons.
The Doritos range was extended last year to include Sizzling Fajita, Tantalising Tikka and BBQ Rib flavour chips, along with Red Pepper & Pepperoni and Nacho Cheese-flavoured dips.
Walkers also updated the Doritos dips packaging in August to make it look more like the chip range.
56 (61) McVitie’s Digestives
Sales: £121.9m (+9.3%)
Launched: 1839
Owner United Biscuits may be broken up, but this brand shows no signs of slacking. Value is up by 9.3% and volume by 4.3%, thanks partly to new loyalty scheme the McVitie’s VIP Club, part of a £2.5m marketing spend.
57 (68) Lenor
Sales: £119.5 (+16.6%)
Launched: 1973
Relaunching Lenor with a new formula under the banner ‘Heavenly Softness’ has answered some of P&G’s prayers, with value sales growth accelerating from the 3.8% recorded during 2009 – although volume has remained flat.
58 (62) Velvet
Sales: £119.5m (+9.2%)
Launched: 1986
Velvet was on a roll last year, buoyed by momentum from the 2009 Campaign for Trees, and with ads continuing throughout 2010. The brand waded into the facial tissues category for the first time, rolling out a range of products.
59 (70) Haribo
Sales: £119.1m (+20.3%)
Launched: 1972
Haribo has continued its ascent of the rankings thanks to NPD that included the debut of a vegetarian-friendly range, Easter-themed bunny-shaped sweets, and the Juicy Goldbears line-up that contains 20% extra fruit juice.
60 (57) Comfort
Sales: £118.7m (+2.4%)
Launched: 1969
Last year, Comfort reduced the packaging of the Exhilarations range by more than 50% per wash, part of owner Unilever’s Cleaner Planet Plan. In August, Exhilarations was extended to introduce Wild Bluebell & Bergamot Thrill.
Britain's 100 Biggest Brands 2011
Sales: £127.7m (+7.6%)
Launched: 1923
Owner Kraft Foods says the growth of Kenco is down to the Starbucks generation having an appetite for premium coffee, and is now pushing Millicano, a particularly posh instant variant aimed at “lazy coffee lovers”.
52 (40) Silver Spoon
Sales: £126.1m (–11.4%)
Launched: 1972
Sour times at Silver Spoon, where sales value has plunged 11.4%. Revival hopes are pinned on zero-calorie sweetener Truvia, which awaits EU approval, but helped the US sweetener category grow 18% when launched in 2009.
53 (51) Kellogg’s Special K
Sales: £125.1m (–0.4%)
Launched: 1959
Kellogg’s is looking to revitalise Special K sales by reinforcing its association with healthy eating. It teamed up with Tesco to launch a free online weight management plan, offering access to tailored meal plans and tracker systems.
54 (52) Heinz Tomato Ketchup
Sales: £124.1m (+2.6%)
Launched: 1876
Despite a fairly quiet year for NPD, the barbecue summer – and the World Cup – helped lift sales last year. This month Heinz launches its first-ever limited-edition ketchup, bottling precisely 1,000,057 of the balsamic vinegar variant.
55 (69) Doritos
Sales: £123.7m (+20.7%)
Launched: 1994
Brand owner Walkers says Doritos was its star performer in 2010 – and with value up a whopping 20.7% and volume up 22.3% it’s not hard to see why.
One of the key factors behind this strong performance was the World Cup in South Africa. “The tournament provided huge incremental sales opportunities, particularly within sharing, as groups of friends and families came together to watch the games,” says Walkers marketing head Greg Lyons. “Brands like Doritos that resonate strongly with male consumers fared particularly well.”
The brand has run interactive marketing campaigns in 2010, including King of Ads and Doritos Late Night featuring musicians Rhianna and Professor Green. These “really engage with consumers and allow them to participate in great entertainment experiences in their own homes,” claims Lyons.
The Doritos range was extended last year to include Sizzling Fajita, Tantalising Tikka and BBQ Rib flavour chips, along with Red Pepper & Pepperoni and Nacho Cheese-flavoured dips.
Walkers also updated the Doritos dips packaging in August to make it look more like the chip range.
56 (61) McVitie’s Digestives
Sales: £121.9m (+9.3%)
Launched: 1839
Owner United Biscuits may be broken up, but this brand shows no signs of slacking. Value is up by 9.3% and volume by 4.3%, thanks partly to new loyalty scheme the McVitie’s VIP Club, part of a £2.5m marketing spend.
57 (68) Lenor
Sales: £119.5 (+16.6%)
Launched: 1973
Relaunching Lenor with a new formula under the banner ‘Heavenly Softness’ has answered some of P&G’s prayers, with value sales growth accelerating from the 3.8% recorded during 2009 – although volume has remained flat.
58 (62) Velvet
Sales: £119.5m (+9.2%)
Launched: 1986
Velvet was on a roll last year, buoyed by momentum from the 2009 Campaign for Trees, and with ads continuing throughout 2010. The brand waded into the facial tissues category for the first time, rolling out a range of products.
59 (70) Haribo
Sales: £119.1m (+20.3%)
Launched: 1972
Haribo has continued its ascent of the rankings thanks to NPD that included the debut of a vegetarian-friendly range, Easter-themed bunny-shaped sweets, and the Juicy Goldbears line-up that contains 20% extra fruit juice.
60 (57) Comfort
Sales: £118.7m (+2.4%)
Launched: 1969
Last year, Comfort reduced the packaging of the Exhilarations range by more than 50% per wash, part of owner Unilever’s Cleaner Planet Plan. In August, Exhilarations was extended to introduce Wild Bluebell & Bergamot Thrill.
Britain's 100 Biggest Brands 2011
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