Brylcreem is relaunching with a new logo, a multimillion pound campaign and David Beckham's successor as Brylcreem Boy.
The Sara Lee brand claimed the more artistic-looking lion emblem was one of the "most significant design overhauls" in its 81-year history.
The new logo will appear on the 13-strong range from this month as part of a revamp that also includes the launch of three new products: Cream, Clay and Extreme Gel (rsp: £3.49).
The new brand ambassador will be revealed in the next fortnight.
The Sara Lee brand claimed the more artistic-looking lion emblem was one of the "most significant design overhauls" in its 81-year history.
The new logo will appear on the 13-strong range from this month as part of a revamp that also includes the launch of three new products: Cream, Clay and Extreme Gel (rsp: £3.49).
The new brand ambassador will be revealed in the next fortnight.
No comments yet