Burnt Sugar is relaunching its adult confectionery range introducing new packaging, smaller pack sizes and NPD in a bid to double sales to £2m in the next year.
The new-look range, which is being rolled out next month, features a new logo and brighter colour scheme to "make packaging less formal", said founder Justine Cather.
The pack size has been reduced from 180g to 110g to lower the price from an average £2.99 to £1.99 and make the products more suitable as single treats.
A Crumbly Steam Ginger Fudge is being added at the same time (rsp: £1.99).
The new-look range, which is being rolled out next month, features a new logo and brighter colour scheme to "make packaging less formal", said founder Justine Cather.
The pack size has been reduced from 180g to 110g to lower the price from an average £2.99 to £1.99 and make the products more suitable as single treats.
A Crumbly Steam Ginger Fudge is being added at the same time (rsp: £1.99).
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