Burton's Foods is fusing its multi-million pound Maryland cookies brand with Nestlé's Sun-Pat peanut butter. The dual branding exercise is being backed by a £150,000 on-pack promotion and instore activity. Maryland senior brand manager Brian Maughan said: "As well as appealing to Maryland and Sun-Pat consumers we aim to attract a younger, wider audience. We are also planning several new product launches." {{P&P }}

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