Simon Mowbray Cadbury Trebor Bassett is to attack next year's spring and Easter market with a range of launches and a multimillion pound marketing spend. The confectioner is to add eight new products to last year's offerings in a bid to grow its claimed 43% share of the £396m total spring market. Among the newcomers are a white twist on its best-selling Creme Egg, the first ever Refreshers Egg (rsp: £1.99) and a luxury limited edition Milk Tray egg (£9.99). Of these, Cadbury is claiming a first in the confectionery market with Creamy White Filled Egg ­ a white chocolate, truffle-filled egg aimed at women (34p each, or 99p for pack of three). Backing for the newcomer has yet to be finalised, although Cadbury revealed that Creme Egg would again be supported by a £2m spend using the existing How Do You Eat Yours?' campaign. A Creme Egg auction' will also offer consumers the chance to save wrappers and bid for an array of weird and wonderful prizes including trips to Russia's Space City for a zero-gravity experience, to Cape Town for shark diving and to Venice for an egg hunt. Also joining the line-up for the first time are Cadbury Land Strawberry Buttons Egg (£1.99), Jelly Babies Sundae Egg (£1.99), Crunchie Nuggets Egg (£2.99), Double Decker Egg (£2.99) and Liquorice Allsorts Egg (£1.99). Chris Morgan, Cadbury's customer relations director, said: "The spring market is very important to us. In addition to launches, the packaging for many existing products has been enhanced to increase impact." {{P&P }}

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