Wrigley's Orbit gum is now in seven rather than five-stick packs, but maintains the same price per stick, with rsps now 30p for Peppermint and Spearmint and 36p for Orbit Ice White. Orbit White has moved from a box to a 10-pellet pack (rsp 34p). Hollywood blockbuster Ice Age features on an in-pack promotion for Fox's Glacier Mints and Fruits starting next week. Winners get a goody bag and the chance to win a family holiday to Iceland. Ice Age licensing and Icelandic holiday prizes also feature in an instant win promotion on special edition Robert Wiseman Dairies milk cartons from March 8 to the end of April. Friskies Go-Cat Vitality+ is the new name for Friskies Go-Cat, relaunched with a recipe which aims for an optimal balance of protein and fat. Nestlé Rowntree is backing Kit Kat variants Chunky White and Fifth Finger Free with a regional radio promotion offering prizes such as driving a Ferrari and a day at a health farm. Tesco will be the first multiple to stock branded countline bars from specialist chocolate retailer Thorntons when three Pure Indulgence and three Continental bars reach its shelves next week. Two giant replicas of the Birds' custard pot ­ complete with fitted kitchens ­ are visiting supermarkets around the country to boost awareness of the brand's chilled variant. Purina Bakers Complete dry dog food has introduced a loyalty-building point collecting scheme for dog toys on selected packs. The Co-op is supporting Fairtrade Fortnight (from Monday) by reducing the prices of all its Fairtrade products by 20%. Imperial Tobacco has launched a billboard campaign for Britain's bestselling cigarettes Lambert and Butler, and is offering 15p off flashed packs. Three new sandwiches ­ Egg and Bacon sub roll and Chicken Caesar and Ham and Cheese wraps ­ join the Ginsters range on March 19. Robertson's is running an on-pack promotion in association with World Book Day (March 14), offering one of four Roald Dahl books for two tokens and £2. Freshbake is launching frozen Olde English Pork Sausages in Safeway in a bid to bring consumer interest in traditional food to the freezer cabinet. Unilever Bestfoods has appointed youth marketing company Get Real! to recruit 60 student brand managers and organise events and sampling to promote Lipton Ice Tea to the UK youth market. Bon Bon Buddies' 2002 Easter range of eggs with mouse mats, CD-Roms and videos features Action Man, Buffy the Vampire Slayer and the World Wrestling Federation. {{P&P }}

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