A Seasonal Berries campaign has been launched to encourage British consumers to eat seasonal berries from all over the world.

The campaign will promote the British, Spanish and Chilean berry seasons in a bid to boost year round consumption and tap into growing consumer demand for the soft fruit.

The campaign will be backed by an as-yet-unnamed high-profile chef who will work over a 12-month period to highlight the various berry varieties and their benefits, and demonstrate how berries can be incorporated into dishes. The website goes live on 1 June.

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