An animated family made by Wallace & Gromit creators Aardman Animations is fronting a 10-week TV campaign for Nestlé's Cheerios brand. The 30-second commercial features the tiny creatures inventing ingenious ways to reach the Cheerios. It carries the strapline 'Give those O's a go'. The family embodied Cheerios' "playful and upbeat personality," said product manager Manjit McGovern.

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