Haribo returns to the small screen next week with a burst of TV ads as part of a multimillion-pound campaign for 2008. The ads spearhead a year-long support plan and includes the return of the Phone and Airport commercials first aired last year. Running for four weeks on channels including ITV1, ITV2, C4 and Sky 1, the burst consists of the original 30-second ads as well as a new 10-second cut-down version. It focuses on the Starmix, Tangfastics and Kiddie's SuperMix lines. Sales of Haribo Gums & Jellies have risen 1.2% to £73.7m in the past year [Nielsen 52 w/e 6 October, 2007] and it is the second bestselling sugar confectionery brand behind Wrigley's Extra. Haribo has increased its marketing investment by more than 15% for 2008. TV activity will be followed by nationwide sampling and an on-pack promotion.

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