Jeyes is making a song and dance about its Bloo toilet cleaner with a new TV campaign. The execution, titled 'Aquadance', focuses on Bloo Fusions and opens on a calm, crystal-clear lake. It goes on to feature water dancing to Tchaikovsky's Swan Lake but as the camera pulls back, it reveals that the performance is taking place on a Bloo Fusions casing. The water display ends with 'Bloo performs for you'. Bloo Fusions - a liquid rim cleaner with continuous gel air freshener - was launched last year in two fragrances, Waterlily & Freesia and Lavender & Orchid. The television commercial by WARL Change Behaviour runs until the end of next month. It follows the start of Jeyes' nine-month sponsorship of ITV's The Bill, which involves four of its biggest brands: Bloo, Parazone, Jeyes Fluid and Wet Ones.