Lambrini is hoping to get women across the nation up on their feet and dancing as it returns to TV this week.
Brand owner Halewood International is investing £5m in the campaign, which will include TV, digital and PR, in a bid to promote the brand's revamped look and new peach flavour, which was launched last month.
The advert features women dancing to Al Wilson's Do the Snake track. The routine, a mixture of line, folk and popular dance moves, will also be shown on a new website, www.dothelambrini.co.uk.
"We wanted to communicate the more contemporary feel of the brand to existing loyal consumers and also introduce new drinkers to the brand," said marketing controller Richard Clark.
Brand owner Halewood International is investing £5m in the campaign, which will include TV, digital and PR, in a bid to promote the brand's revamped look and new peach flavour, which was launched last month.
The advert features women dancing to Al Wilson's Do the Snake track. The routine, a mixture of line, folk and popular dance moves, will also be shown on a new website, www.dothelambrini.co.uk.
"We wanted to communicate the more contemporary feel of the brand to existing loyal consumers and also introduce new drinkers to the brand," said marketing controller Richard Clark.
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