Rowntree's Fruit Pastilles is returning to TV for the first time in four years as part of a £4m push for the Nestlé brand. The new commercial, on air from 12 March, uses the previously used 'chew challenge', with a young man trying to impress a princess by putting a pastille in his mouth without being tempted to chew it. The ad will be supported by a digital campaign to encourage Facebook and website traffic.

Topics