Winemaker Campo Viejo has added a limited-edition hot sauce ahead of Valentine’s Day.
Called ‘Pasión Sauce’, the “mouthwatering” NPD contains ancho chilli, along with ginger, cinnamon, cacao, honey and a splash of Campo Viejo’s Rioja Tempranillo.
A limited run of sauces is up for grabs from the brand’s website, along with bottles of its Rioja Tempranillo (13.5% abv) in the run-up to Valentine’s Day.
Shoppers must enter their details online to be in with the chance of winning the bundle.
Campo Viejo wine educator Viktoriya Bryksa billed the sauce as “a flavour sensation, sure to add ‘pasión’ to even the simplest of dishes this Valentine’s Day”.
The promotion is being backed by First Dates stars Cici Coleman and David Marc.
Campo Viejo isn’t the only drinks brand to make an unexpected venture into hot sauces in recent months. Functional juice brand Moju teamed up with fermented foods brand Eaten Alive to launch a limited-edition hot sauce inspired by its Really Ginger shot last August.
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