As The Grocer went to press, sources in the Italian canning sector said Unilever Bestfoods UK had completed the sale of its internationally famous Napolina canned tomato products brand to Princes Foods, as we predicted in our March 31 issue. It's understood that Napolina will now be run by a joint company set up by Princes and its Italian associate AR Industrie Alimentari of Naples. Napolina was established over 25 years ago by the late Marino Landiorio, a charismnatic figure in the Naples canning sector. In the 1970s and 1980s he took the brand to national status in the face of intense branded and private label competition from other Italian factories. {{NEWS }}

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