Cathedral City Chedds have been given a packaging revamp with new jokes and facts to boost their appeal with kids.

Individual portion packs (sold within multibags) will show the Chedds mouse brand icon performing different activities such as archery or juggling.

They will also feature an associated joke such as: ‘What did the astronaut see in his pan? An unidentified frying object’ and fun facts such as: ‘Opera singers can smash glasses with just their voice’.

Chedds is worth £7m at retail and has been bought by 26 million UK households in the past year [15 Sep 2012, Nielsen].

The refreshed packs are being rolled out now.

Topics