Chicago Town has added a duo of frozen desserts targeted squarely at shoppers planning “the ultimate pizza night in”.
Cookie Bars contain milk and dark chocolate chunks with marshmallows for “optimum gooey indulgence”, while Chocolate Brownies are topped with a caramelised biscuit crumb. Both are suitable for cooking in the oven and microwave.
Each dessert (rsp: £3.95/four) is available as part of a new £10 meal deal when paired with two medium Chicago Town pizzas and one Tiger Crust Garlic Bread.
They have already hit Asda freezers and will roll into Morrisons in January.
It comes after Chicago Town premiered a new masterbrand campaign, ‘Feed your urge, go to town’, last month.
Spanning TV, cinema, video-on-demand, social media and out-of-home, the campaign depicts a commuter that can’t ignore his pizza craving.
“It’s an exciting year for us at Chicago Town,” said the brand’s marketing manager Rachel Bradshaw.
“Not only have we unveiled our £4.5m brand campaign, but we’ve launched four new products across pizzas and sides and we’re now launching desserts.
“With meal deals continuing to be a fan favourite, this gave us the opportunity to create an epic £10 bundle for those getting together to go to town on pizza night,” Bradshaw added.
The launch will be supported by a two-week Meta campaign.
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