Scotch brand Chivas is looking to boost shoppers’ understanding of whisky with a new Blending Kit designed for Christmas gifting.
Billed as the first of its kind, the kit contains a selection of whiskies - four single malts and one grain - each 5cl bottle representing a different whisky taste such as floral, fruity, citrus and smoky, alongside a pipette, a beaker and a bottle of Chivas 12yo “for inspiration”, so shoppers can create their own blends.
It rolls into The Whisky Exchange this week and Asda from next week onwards (rsp: £25).
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