Lever Fabergé has announced a new agreement for its Cif household cleaning brand to sponsor the third series of Channel 4’s ‘How clean is your house?’
Running from April to July, the sponsorship credits will feature one of three Cif products, Cif Cream, Cif Oxy-Gel or Cif Bathroom.
A £1.5m marketing support package will raise awareness of the sponsorship. The campaign will include regional road shows, national on-pack competitions, door drop, in-store promotions as well as press as radio competitions.
Cif brand manager James Sellers said the TV deal reinforces Cif’s “tough cleaning credentials in an interesting and engaging way”.
Running from April to July, the sponsorship credits will feature one of three Cif products, Cif Cream, Cif Oxy-Gel or Cif Bathroom.
A £1.5m marketing support package will raise awareness of the sponsorship. The campaign will include regional road shows, national on-pack competitions, door drop, in-store promotions as well as press as radio competitions.
Cif brand manager James Sellers said the TV deal reinforces Cif’s “tough cleaning credentials in an interesting and engaging way”.
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