Clipper Teas will be selling its Everyday tea in caddy boxes in December.
The upmarket tea specialist ran the same off er in 2009 and succeeded in doubling volume sales as a result. By bringing the tea caddies back on to supermarket shelves to promote its fl agship black tea brand, Clipper is hoping for a similar result this time around.
“The brand is one that customers are proud to display, so we’re confi dent the caddies will prove really popular again,” said Gill Hesketh, Clipper’s commercial director.
The Everyday brand has been a top performer for Clipper over the past year. Hesketh said annual sales had grown by 28% year-onyear, from £3.9m to £5m, with the increase helped in no small part by the brand’s fi rst-ever TV advertising campaign in March, which sought to underline Clipper’s taste credentials.
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